DEVELOP MARKETING INSIGHTS

In a world swimming in data, it’s increasingly important to distinguish between mere information and genuine business-driving marketing insights. Our full-service marketing research capabilities are designed to help you develop more powerful insights and make better business decisions. We employ a comprehensive tool-kit of proven and innovative research methods, and serve clients both through stand-alone research projects and research methods seamlessly integrated into full-scale consulting engagements.

WE PROVIDE

• Qualitative research, including online and in-person focus groups, and one-on-one interviews (IDI’s)
• Quantitative research, including segmentation, customer journey studies and concept testing
• Brand tracking and customer satisfaction/loyalty research
• Ethnographic studies
• Mall/store intercepts
• Usability testing
• Website audits

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IDENTIFY GROWTH OPPORTUNITIES

Growth is essential to success, but continual growth—the kind that occurs in good times and bad—can be challenging to sustain. We provide the disciplined analysis and strategic insight needed to prioritize investments and initiatives in existing markets, while identifying opportunities and opening doors to innovation and new growth. Using our applied experience, we’ll help you implement programs designed to improve existing offerings and identify, launch or acquire new businesses.

WE PROVIDE

• Company Mission, Vision and Values evaluation and refinement
• Strategies to improve current offerings and help you compete more effectively
• Market assessments to surface and evaluate new opportunities
• End-to-end new product/services development
• Acquisition due diligence

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DIFFERENTIATE BRANDS

Brand reputation has never been more important to the long-term success of a company. We help clients leverage their brands as strategic assets — rejuvenating tired brands, maximizing the value of existing brands, building brands to differentiate their company, and creating innovative new brands for key segments and markets.

WE PROVIDE

• Situation assessment based on market, competitive and customer analysis and research
• Brand health and company capability audit
• Inspiration through “beacon brand” lessons and insights
• Compelling brand differentiation options through a proven, iterative development process
• Brand position articulation and validation
• 360^o Brand Activation Roadmap – encompassing customer experience, product and service innovation, marketing communications, customer engagement and employee mobilization plans

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DESIGN CUSTOMER EXPERIENCE

It’s said that customer experience (CX) is the new battleground for brand activation and loyalty. A strategic CX approach brings together the right content and organizational capabilities at the right time and place to help customers make the decision to choose, engage with and advocate your brand. We help you design and develop an experience-based, dynamic, consumer-centered strategy and plan which builds advocacy throughout the customer journey. The result is higher NPS and superior financial outcomes.

WE PROVIDE

• Overall CX strategy
• CX methodology and design framework
• Marriage of customer needs and technology capability requirements
• CX quick wins, with a longer-term evolution roadmap
• Results-driven execution led by subject matter experts

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LEVERAGE MARKETING TECHNOLOGIES

We view marketing and technology as having a symbiotic yin-and-yang-type relationship, where the perfect combination of the two yields much more than the sum of the parts. By taking full advantage of the sea of data available, we can help you leverage, analyze and influence consumer opinions and behaviors to power full marketing effectiveness.

And while it’s always changing, we’ll bring complete understanding and full appreciation for the complex capabilities of technology solutions available to propel your business forward.

WE PROVIDE

• Technical audits and assessments, including evaluation of current technologies deployed, competitive analyses, category-specific technology and data opportunities and internal skill levels
• Technology blueprint, outlining the requirements for technology-enabled marketing functions
• Sourcing and onboarding, with an iterative process of RFIs, interviews, demos and working sessions
• Processes and pilots, including work-flow redesign to account for data, insights, speed, accuracy and costs
• Deployment and measurement rollout with firmly- established success factors and KPIs along with measurement and analysis results in a learning loop

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IMPROVE ORGANIZATIONAL PERFORMANCE

It happens to us all. Despite best intentions, efforts to improve organizational capabilities get buried under everyday business priorities, further widening the gap between what you have and what you need. Sustainable business performance requires that you constantly work to build your company’s organizational capabilities. We use our applied experience to help you match your organization to your goals. And while we work to take an involved, collaborative approach, our end goal is to equip clients with capabilities that live on well beyond our engagement.

WE PROVIDE

• Marketing effectiveness audits and capability roadmaps
• Organizational design and structure analysis and recommendations
• Reengineering for marketing-related processes
• Talent development plans and coaching
• Strategies to maximize the value of agency and technology partnerships

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